Please note that this feature is only available in Creative Studio and won’t be found in Banner Builder (legacy).
Bannerflow's Campaign Manager is the new home for Ad Ops specialists, Campaign Managers and traffickers in Bannerflow. A fundamental part of our automated trafficking workflow, the Campaign Manager helps you tailor and optimise campaigns with ease, in an intuitive and speedy workflow.
Whether you want to:
Quickly traffic hundreds of ads to your ad network
Change creatives in your affiliates webpages
Update your onsite hero content
React to real world events by changing your messaging in real-time
Increase relevance by scheduling all your creative variations
Use our Auto-Optimisation feature to make sure you boost your performance
Our intuitive and state-of-the-art Bannerflow Campaign Manager will have you reaching new heights in no time!
Campaigns, Ads and Creatives?
Let's start with explaining the structure of the campaign:
The campaign contain ads
Ads come in different sizes and languages and are basically containers that can hold creatives
Each ad should have a creative assigned to it, the creative need to have the same size and a version in the same language
Ads can be grouped in different ad groups
The creative can be updated or replaced without the need to re-publish the ad
Getting Started in the Campaign Manager
You enter the Campaign Manager in one of two ways. For more in-depth information for creating campaigns, read here.
From inside Creative Studio, click the "Create campaign" button to create a campaign based on your creative set.
2. Or, by navigating to the Campaign Manager list view by clicking icon in the left hand menu, and then "New Campaign".
Once inside the campaign manager, you are able to toggle between two main views.
Ad List
One main view is the Ad list. Here you can gain an overview of all your ads and ad groups.
Here you can complete actions such as:
View ad properties, such as ad size, language, assigned creative, or publish status
Preview the ad content
Remove ads from campaigns
Set or change target URLs on ad level
Go to Analytics or Creative Studio
View the publish log for each ad
Decision Tree
Our Decision Tree is the heart and soul of the Campaign Manager. Here you can efficiently manage optimisation of creatives and ads at scale with only a few clicks.
Here is what you will find:
Creative set list - view all your creative sets and drag and drop to assign your ads
Add ad groups and ads
Assign creative sets
Replace or re-assign creatives in ads
View creative content in the right hand content panel
Preview ad content
Add rules to optimise your creatives, such as Auto-Optimisation and Scheduling
For more information about working in the Campaign Manager and the rules available, see the whole collection here.
Please don't hesitate to reach out to [email protected] if you have any questions!