What is a fallback image?
Bannerflow's fallback images can be either JPG, GIF or PNG that will be displayed if the device, software or browser that the banner is displayed on doesn't support HTML5. In other words, the banner defaults to an image instead. These images can also be downloaded and used for social media. Simply select where in your timeline you want to have a snapshot and Bannerflow automatically generates a fallback for you.
This removes the need to work in two systems and allows you to create a HTML5 campaign at the same time as a static one.