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What is Deep-linking?
Deep-linking is an URL within a banner that paths the customer directly to a defined page/ screen within your website. This function is particularly useful if you are wanting to link a particular product, offer or defined screen on a mobile device or a defined screen within an app.
Linking to a particular page: The BannerFlow Hub Homepage
Linking a specific product screen on a mobile
Mobile linking is only applicable for the targeturl= parameter in the banner tag itself.
Static Content link vs Dynamic Content Linking
A Static Link is considered as a link that remains the same regardless of the amount of times a banner is shown. A dynamic link is one that changes upon every refresh and is able to retarget the customer to a specific page. A unique URL can be set for each impression through a separate website text field within your feed. This causes a new URL to appear
When using an XML or JSON feed, you may predefine the fields that you wish to use, as well as the frequency in which the text and images refresh. This will be updated according to a set interval defined by the user (default setting every 20 minutes).
Example: Updating a banner set is a simple task of changing your XML Feed content and BannerFlow does the rest!
Mobile deep linking
Just as you can link consumers to a webpage, it is possible to open up an application on the users’ mobile device and direct them to a specified screen within the app. This is done by setting a URI address instead of a standard URL. The URI contains information which triggers the launching of the app. The format of the launching address differs per device (eg. Andriod, IOS).
Check with your publisher if this is supported within your ad Network.
Banners published through BannerFlow are hosted on our servers, which means that if your particular link is required to be changed for whatever reason, the changeover of the link is made easy. Simply log into your banner set view, update the target URL as shown above, click save and you’re done!
Custom click-tag URL or Target URL
BannerFlow automatically sets the default target URL to your brand address designated within your brand settings. However, if you’re looking to direct all of your ads to the one target URL, this is able to be altered in your publishing settings. This will alter the final banner tag with your designated URL. The default setting will allow the deep links used in text fields and variations.
Example: If having a special offer and you want users to only be able to access one particular page, this will ensure that all elements of your banner will link to that designated page.
Using this function will override the deep links that you have created on your banner
Creating a Deep Link naturally has a rule system to ensure that the input link remains functional. These are represented numerically as well as in the flowchart below.
Deep Link hierarchy
- Custom target URL overrides any link (if set)
- Ad network (if used) overrides any link, if ad network supports deeplinking, deeplink from steps 3 to 5 will be used.
- Feed deeplink (if set)
- Text field target URL (if set)
- Text/translation target URL
Why use Deep-Linking?
Deep linking is useful due to its direct targeting approach rather than sending the customer to a websites homepage. It provides a more seamless customer experience due to the instant connection of the customer and the information about the product initially clicked upon. Instead of filtering through multiple windows from the advertiser’s homepage, the customer is directly engaged with their wanted destination they clicked upon.
When operating in multiple languages, the customer will be redirected to products in their native language rather than the default homepage of the advertiser which may not be the language of the user.
How to create Deep-linking
BannerFlow sets a default target URL in each of your translations based upon your account settings.
Deep link a text element by clicking the link icon next to a text in the versions panel.
Enter the Target URL to the page you want the text element to be linked to, and click done! The text element will now redirect the visitor to the specified Target URL when clicked on.
When viewing a Banner within the banner set view, each specific text field of each translation/ Version can be defined to a separate URL. This can be customized for each version of any language and each text field. These fields also encompass any text on call to action buttons. Deep linking is not currently available for images directly but can be worked with two different methods.
- a) To make it linked through an image widget linked to a dynamic content feed. Within a Dynamic Content feed, text and images are able to be updated according to your set URL parameters.
- b) Place an overlaying text field that acts as click-area. Please refer to:
The advantages of using BannerFlow Deeplinking
As mentioned in our previous article Flash is dead, HTML 5 Banner ads are the way of the future. Banners produced within Flash do not support deep linking.
Retargeting of customers is business buzz word of the present, with advertisers searching for ways to further engage with their consumers by encouraging them to continue along an ideal linear pathway of visiting website to purchasing a product.
If there is particular offers or deals that you want your consumer to see, Deep linking within your banner advertisements is an effective way to specifically capture and redirect the customers interest and incline them to make that end purchase.