In most cases, a guideline and structure is to be followed internally and on the external network the image banners are being uploaded to. To live up to these specification, one can alter the final banner image name which is used when you download the images banners by changing, removing or adding so called macros. A macro works as a placeholder which is replaced with actual data, which in this case is for a given image banner. Below is a list of available macros one can make use of.
Where can this be added and changed?
In the brand settings under that tabs banners -> settings, the image banner name struc
the image below shows the default structure that we use. You can use the different macros from the table in this article to change that. The input also support free text, so any non-macros will be what you insert.