In most cases, a guideline and structure is to be followed on the external network the banners has been directly published to. To live up to these specification, one can alter the final banner name which will be seen in the given network by changing, removing or adding so called macros. A macro works as a placeholder which is replaced with actual data, which in this case is for a given banner. Below is a list of available macros one can make use of.
The input also support free text, so any non-macros will be what you insert.
These macros are also eligible for the fallback image naming.