Bannerflow banners are made in HTML5 and CSS3 which is the standard of websites and is displayed on websites through an embed code based on javascript that can be exported from Bannerflow. Banners' embed codes can easily be retrieved from the publish sections of Bannerflow by either copying them to your clipboard or by downloading them as a text file.

If the banner is displayed on a website for a visitor that is using a browser that doesn't support HTML5, then a simplified image version of the banner will be displayed in its stead, those are also known as fallback images.

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