This format consists of one banner that will be paused until the user interacts with the banner.


Use this Advanced Format with a banner that is very active with lots of movement. A video or an animated banner catches the eye easier as it follows the user down the page.


To create your banner simply select your desired size from the banners you have created in your banner set. If you have not created a banner within your banner set, you will have the option to create one. Click save and you’re done!


The name of the format will be visible in your list of banners sets.
Play Trigger
A trigger that determines when the ad should start to play. This can be controlled either by a click or a hover function.
Hover Delay
A grace period can be added to allow the user to avoid activating the banner if the banner has not been activated by a play trigger over more than the designated time.

Play Button

Adjust the pixel size of the play button that is placed across your banner
Determine the color and the opacity level you wish to have of the play button
Background color
Defines the color and the opacity level you wish to have in the pixel border surrounding the play button.
Border thickness
Create a border around the play button. This is measured in pixel width.
Defines the position of where you wish the play button to be placed. You may choose from:

  • Top
  • Top Left
  • Top Right
  • Center
  • Bottom
  • Bottom Right
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